Virtual Model Homes

February 19th, 2009 by Peter Schmelzer


In the past, residential developers have built model homes with which to showcase their product and craftsmanship and to attract buyers. This has been an expensive approach in recent times; construction costs are high and model homes have felt the slowing market, forcing the developer to both front the construction cost and to bear the ongoing cost of ownership.

We propose a more sustainable alternative.


Using our digital visualization tool, our interior designers and architects can create a virtual home, complete with furniture, accessories, tile patterns, and wood trim for display and walk-throughs with potential homeowners. This gives them the chance to understand the floor plan, the views, and the nature of the home, especially if given the chance to interact with the designer. Changes to better suit personal preferences can be shown and studied at low cost if the homeowner so desires.


The developer wins, too. Upfront costs for a virtual home are a small fraction of the costs of a model home. Online presentation limits staff time at the model home and makes it more available to potential buyers. Marketing images are easily extracted from the virtual home for brochures, a website or mailings. Animated fly-bys and walk-throughs add energy and life to the marketing efforts. Drawings for construction are derived directly from the virtual home, so this is not an extra step in the process.

Experience has shown that lenders appreciate virtual homes, too, which are easily appraised and understood from the virtual home and its plans. Contractors appreciate the reduced number of change orders on the job, since most are covered in cyberspace.

And the virtual model is easily reused, recycled, remodelable, repaintable, and reconfigurable for different sites.

We welcome inquiries from builders and developers interested in building a virtual model home.

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